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Weekend: 10AM - 5PM
Simple Content Analytics for
Modern Publishers
Unlock real-time insights into who’s reading your content, where they’re coming from, and how they engage—so you can grow your audience, boost engagement, and drive revenue.
Why Parcours?
Today’s publishers need more than page view counters. Parcours gives you a single pane of glass for understanding every visitor interaction on every article, tutorial, or product page—without losing sight of the big picture.
Real-Time Traffic Insights
See new visitor sessions, referrer breakdowns, and top landing pages as they happen.
Content Performance Analytics
Measure scroll depth, session duration, and full-read rates to identify your most engaging articles.
Audience Segmentation & Filters
Break down by country, language, category, tag, or referrer—drill from 10,000-foot trends down to individual sessions.
Scales with Your Traffic
From 10 daily visitors to 10 million, Parcours processes every event reliably and stores historical data so you can compare week-over-week trends.
Use Cases
“Whether you’re a blog owner, media publisher, or product marketer, Parcours helps you turn data into action.”
Publishers & Editors
Identify which categories and tags are resonating. See which posts keep readers scrolling, and which need improvement.
Content Marketers
Measure SEO & Paid Campaign ROI by isolating traffic sources. Track new vs. returning visitors to optimize your editorial calendar.
Product Teams
Understand feature adoption and content consumption to inform roadmap decisions. Tag by user cohort, and surface detailed session behavior.
Growth Teams & Agencies
Combine referrer, language, and geography filters to discover new market opportunities. Monitor weekly organic search growth with scheduled reports.
Traffic Drivers
Where are your readers coming from? Detect shifting referrers, uncover new search terms, and optimize top landing pages.
Top Referrers
Search Engines, Social Platforms, Email, and more—see which channels drive the most sessions.
Top Landing Pages
Spot new viral content before it’s trending. Sort by sessions or bounce rate to identify strengths and gaps.
Referrer Drill-Down
Click on any referrer group (e.g. Search Engines → Google, Bing) to see the individual domains sending traffic.
Content Performance
What are readers actually consuming? Beyond page views—measure scroll depth, time on page, and ‘full-read’ conversions
Category & Tag Analytics
Compare “Water” vs. “Energy” category engagement at a glance—then dive into each tag for granular insights.
Average Scroll Depth
Know which posts keep readers captivated versus those that fall off after 25% scroll.
Top Pages by Time & Scroll
Highlight the pages where readers spend the most time or consume 100% of the content.
Audience Insights
Where are your readers located? What language do they read in? Tailor content for your biggest markets.
Language Breakdown
See if U.S. vs. U.K. English readers behave differently. Identify opportunities for localized content.
Country Breakdown
Pinpoint key countries, track growth week-over-week, and catch rising markets early.
Retention & Journey
How are users flowing through your site? Measure entry points, exit points, and retention
Entry Points by Page Type
See how many sessions start on a ‘post’ vs. ‘landing page’ vs. ‘search results.
Bounce & Exit Rates
Find pages where readers leave immediately—optimize layout, CTAs, and related content.
Session Journeys
Visualize common paths—e.g., from category archive → individual post → related article → exit.
Do you have any question?
Feel free to contact us anytime.
Scheduled & Automated Reports
Never miss a beat—get weekly insights delivered to your inbox.
Organic Search Spike Alerts
Every Monday, Parcours will identify the #1 page that gained the most search‐engine sessions in the last week. We’ll show the exact percentage increase (e.g., +32% WoW) and recommend next steps—such as promoting the piece as a downloadable guide or repurposing it into a video.
Category & Tag Scorecards
On the first of each month, automatically generate a performance summary for each category: sessions, views, time on page, and scroll depth. Perfect for your editorial / content strategy meeting.
Custom Revenue & Engagement Goals
Set automated alerts when average time on page exceeds 3 minutes or bounce rate for top landing pages falls below 20%. Stay focused on what matters.
Real-Time Traffic Insights
See new visitor sessions, referrer breakdowns, and top landing pages as they happen.
Content Performance Analytics
Measure scroll depth, session duration, and full-read rates to identify your most engaging articles.
Audience Segmentation & Filters
Break down by country, language, category, tag, or referrer—drill from 10,000-foot trends down to individual sessions.
Scales with Your Traffic
From 10 daily visitors to 10 million, Parcours processes every event reliably and stores historical data so you can compare week-over-week trends.