Simple Web Analytics for Serious Content Creators

Parcours /ˈpärˌko͝or/ — n. a journey, a path, a visitor flow.

Understand how people interact with your content—what brought them to your site, what they’re reading, and what actually performs.

Built for blogs, stores, and company websites that need clarity, not clutter.

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Traditional analytics tools overwhelm. Parcours makes the path clear.

Most web analytics are built for marketers or data scientists. They’re bloated with dashboards, jargon, and complexity.
Parcours gives you a clear view of what content works—no guesswork, no noise.

Visitor Journey Tracking

See where visitors came from and what they explored without invasive tracking.

Top Content Insights

Find out which posts, pages, or products are actually getting attention and engagement.

Lightweight Script

A tiny, fast script that won’t slow down your site or hurt your SEO.

Privacy-Friendly by Design

No cookies. No creepy tracking. Just actionable insights, done right.

Intent-Focused Metrics

Understand not just what users do—but why. Parcours helps you trace referrers, search terms, and landing paths so you can see what’s drawing people in and where they’re most engaged.

Real Content Context

Parcours automatically captures meaningful metadata from your pages—like post type, categories, and tags—so you can compare performance by content theme without lifting a finger.

Parcours is easy to set up and effortless to use.

With just a few clicks, you can start tracking how people interact with your content. No complicated setup, no bloated dashboards—just clear insights that help you understand what’s working and why.

Install the WordPress plugin

Add the official Parcours plugin to your WordPress site—no code, no hassle

We track the journey

Parcours automatically collects visitor behavior like page views, referrers, reading depth, and content engagement—no cookies required.

Explore your content insights

Log into your dashboard to see what pages perform best, where your traffic comes from, and what’s resonating with your audience.

Optimize what works

Use your insights to write more of what connects, update what’s underperforming, and double down on what’s actually moving people.

Built for creators and businesses who want to grow.

Whether you’re writing to build an audience, running a store to capture new customers, or managing a company site that needs to convert—Parcours shows you what’s working.
It helps you attract the right people, understand what holds their attention, and double down on the content that gets results.

No complex setup. No analytics degree required. Just clear insights you can use.

Built for stores that want to convert more visitors

You work hard to bring people to your store—Parcours helps you understand what actually gets them to stick around, explore, and buy.
See which product pages attract the most attention, where your traffic is coming from, and what content is driving engagement.

No bloated dashboards. No developer required. Just fast, focused insights you can use to grow your store.

Ready to understand what really works?

Getting started with Parcours takes just a minute. Install the plugin, and you’re already collecting meaningful insights—no setup headaches, no tracking cookies, no confusing reports. Just clear, creator-friendly analytics that show you what’s actually working.

Try it out—you’ve got nothing to lose, and everything to learn.

Install on Your Site