About Parcours
Parcours is a simple, focused web analytics tool built for content creators, business owners, and e-commerce teams who want to understand what’s working—without the noise.
We believe the best analytics don’t try to impress you with complexity. They help you make confident decisions. They show you what content captures attention, what pages attract readers and buyers, and how visitors actually move through your site.
Parcours gives you those insights in a clear, creator-friendly dashboard. No confusing setup, no jargon, and no invasive tracking—just a lightweight plugin and honest answers about what’s performing.
Whether you run a content-rich blog, a growing store, or a company site that needs to convert, Parcours helps you track the journey—from visit to engagement to outcome.
Because the content you create deserves to be understood.
What does “Parcours” mean?
Parcours (pronounced par-koor) is a French word meaning a path, a journey, a flow—a perfect metaphor for how visitors navigate your content.
We built this product to help you follow that journey and act on what you find.